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Product Strategy

Market research / Consumer research / Competitor research.
• Critical path for development.
• Creation of mood, colour and trend boards for design direction.
• Range planning & positioning.
• New product concepts.


Our in-depth knowledge of the market, suppliers, wholsalers, retailers and consumers, gives us the ability to create new products that are both innovative and different to the norm.


We draw from our extensive experience both as users and professionals in a diverse range of sports and industries. This enables us to use trends and influence from outside your market segment and apply them approriately.


We can either work together to create a strategic design brief, or we would be happy to propose our concept ideas for your approval